Betanix “Paint That Breaks the Mold” Coatings Line Targets Landlords to Help Thwart Mold; CEO Eric Von Knipe Makes Appearance on Fast Focus TV “Toxic Mold” Segment
Betanix(R) Coatings CEO Eric Von Knipe launches “Whole House System”(TM). Photo credit: Andy Comins
Landlords have unique concerns regarding mold-related issues. Based on the lack of state or federal guidelines, the one tenant they can’t seem to evict is mold. Now there is good news on the horizon for beleaguered rental owners: Betanix(R) Coatings CEO Eric Von Knipe today announced that the company is launching a new Anti-Mold, Anti-Fungus, Anti-Flame product mix specifically geared toward rental property owners. It is called the “Whole House System,” which includes primer, sealer, and topcoat.
“Large apartment owners are often off-site and cannot always keep close tabs on their units,” said Von Knipe. “Our `Whole House System’ lets them rest assured that they have done everything they can to protect their tenants against mold-related illnesses, as well as protecting their property.” Betanix(R) Whole House System is a combination of coatings culled from its 3-in-1 value-added Designer and Contractor Series. The Designer Series offers a 20-year guarantee, and the Contractor Series offers a ten-year guarantee.
“As of last year, there were 10,000 outstanding mold-related lawsuits in this country, so somebody has to face this growing concern. We are funding continuous research and development to attack this problem that gets us where we live.” Von Knipe appeared on a Fast Focus television program about the current toxic mold problem facing homeowners today.
The Fast Focus program begins with “Headlines like `Toxic Intruder,’ `Biblical Plague’ and ‘Killer Mold’ have families, business owners, community leaders, and insurance companies very nervous. In recent years, the increase in damage and illness claims attributed to `Toxic Mold‘ has risen at an alarming rate. New technologies may be effective in combating this health hazard.”
Betanix(R) is cited as one of the companies producing innovative coatings that address mold head-on. “We identified the scope of the problem years ago,” said CEO Von Knipe, “and we engineered our product line to address the needs of property owners. The `Whole House System’ is one avenue that will allow apartment owners peace of mind for their piece of real estate.”
This Fast Focus program will be distributed to all PBS member stations through a satellite feed scheduled for early April. PBS stations will then have an opportunity to download and record the program for later broadcast use.
Headquartered in Los Angeles, Betanix Coatings offers a complete line of mold and fungus-resistant Contractor and Designer Series(TM) paints, primers, and sealers. MOLDWASH(TM) is the company’s first consumer product, also formulated for the industrial, commercial, and janitorial community and Environmental Clean-up Companies.
